Strategic Holding Company

Building Premium
Brands in Dubai

A strategic holding company creating market-leading brands across essential home and lifestyle categories.

Our Portfolio

Market-Leading
Brands

Purpose-built brands delivering innovation, quality, and customer excellence.

OUTLIV

Artificial Grass in Dubai

Premium artificial grass solutions for residential and commercial projects. Transforming outdoor spaces with sustainable, high-quality products.

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PLANKORA

Flooring Innovation

Revolutionary flooring solutions designed for modern Dubai homes and businesses. Premium quality meets innovative design.

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PURATURF

Pet Living Innovation

Dubai's first zero-smell balcony pet system, engineered for apartment living. Drainage cells, zeolite infill, and premium grass — combined into one clean, odour-free solution for pet owners.

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Building market leadership across high-growth sectors through strategic brand development and operational excellence.